American Dream – these words embody the heart of StoryWill. A family sharing with their next generation the story of how they pursued the american dream.

Image of the man in the double breasted suit on laptop – StoryWill represents the older generation passing on to the younger generation there financial wisdom. The black & white contrast is nostalgic with the laptop representing the modern aspect of society.

"Establish a pattern of greatness" – this is a great phrase. One generation establishing a foundation in regards to money and business for the next generation to build upon.

Image of the people – represents society in regards to who can be impacted by the stories.

Cultural – represents the influences external and internal that shaped the projection of the family business and their story.

Events – StoryWill is an event for the family to celebrate together.

Sustainable – the model and foundation should be sustainable to continue going forward.

image of the man in the blue suit – the color blue represents the sky; being hopeful and looking forward. But still grounded.

Business – represents exactly what it is.

Image of the library leather bound books – StoryWill is produced in self binded leather bound book. It is unique and personalized to the family and can be seen as a historic book to pass down generations.

Image of the person with the map – stories, wisdom, and thoughts on finances, money, and wealth give the next generation a guidepost and architect to follow for the future.

Video – my story will version is being documented in video for my next generation. Of course, a video that a family does is kept private and confidential only for their purposes.

Introducing – because StoryWill is new. It was launched in February 2016.

Celebrate our first ten stories – A celebration is worth it. Because the first ten could be apart of something historic. However, they can choose to remain anonymous and private. I just want to celebrate that milestone for the business.