Unfortunately, the investor rarely knows whether or not the plan’s recommendations are in their best interest or in the best interest of the planner and his/her firm. In addition, the majority of planners work for a brokerage firm or insurance company, and don’t really work directly for the client. In this case the brokerage firm or insurance company actually controls what products the planner can recommend to clients.

Next, the traditional planning model does very little to educate investors and help them deal with the instincts and emotions that are at the root of a poor investment experience. Almost no effort is given to help clients learn how markets work and how to achieve true peace of mind when investing.